Naming Gone Wrong

The best intentions of mice and men . . .

Naming is a critical task, but also a delicate one. It is easy to lose focus and be seduced by the promise of a quick fix or immediate progress. Unfortunately the consequence is often much less.

Because of our action-oriented business culture, many people start out by speculating on the solution. Often the first discussion of a problem is a debate about potential solutions, not a real discussion of what is going on.

The least common strategy — and potentially most valuable — is applying some abstract model to the situation to sort out the wheat from the chaff.


False Focus

When we think of what might be linked to a specific symptom, the answer is often endless. Historical background. Personalities. Important contextual variables. Beliefs. Expectations. Market dynamics. Community politics. Fantasies. Even what didn't happen. We usually get overwhelmed before we even get up to half speed. It is no wonder that we often fall back on some common but unfortunate attempts to narrow the field:

  • We only look at elements within a functional category (Let's just look at the Marketing part of the situation first).
  • We only focus on the financials (Let's do whatever we can to reduce costs and increase income.)
  • We only consider events for which we have a readily available solution (Isn't there a training program that would take care of this? Or We just spent $1M on our TQM program; let's put those people on this problem).
  • We only look at the events which are politically correct, personally favorable, or acceptable to the CEO (There's no sense in talking about the "glass ceiling"; he won't hear of it).
  • We only look at symptoms we can address quickly (We need to solve this by quarter's end, so let's not go after world hunger).

These common approaches are so engrained in American business that to argue against them could risk being viewed as irrelevant or incompetent. Yet their impact is to prematurely narrow our focus, or just optimize one part of a larger, more complex system.

In the worst case, our attempts to solve the problem become part of the problem. That is, they reinforce the very segmentation of a complex problem that has led people to short-sighted, localized efforts that only exascerbate the larger problem. For example, attempting to improve sagging morale by getting HR to conduct a survey and focus groups may only serve to separate the symptom from the real cause, which could be concern over a weak vision in the face of a turbulent market. If employees see the problem being handed over to HR, it seems like it only worsens the problem.


False Clarity
These focus on the solution without examining the problem; the 8 problem types illuminate the problem without presuming the solution.

To avoid bogging down in a mess, sometimes we impose a particular model or lens for looking at a problem. Each model highlights certain features of a situation and suppresses attention to others. In that sense, it seems "useful". If you picked the right lens!

The flaw in all of the lenses summarized below is that they are actually about the solution, not about the problem. That is, they are classes of solutions which are offered up as "analyses" of the situation. The net effect is to narrow everyone's attention to a small segment of the problem space without first considering the full range of possibilities.

The Skills Deficit Lens
The essential features in the world are people and their individual skills. Problems occur because people lack the requisite skills. Problem analysis consists of identifying the underlying skill and then pushing for training, mentoring, or some other skill delivery mechanism.
The Communication Failure Lens
Communication is inherently fragile and difficult. We usually overestimate greatly the amount of actual understanding between people. Problems occur when the misunderstandings become so great that correlated action breaks down. The best approach is to revisit and redouble communications until someone finally understands.
The Personality Conflict Lens
People are able to get along well with only a limited proportion of the others around them. People with conflicting personalities are naturally and inevitably unable to work together smoothly. Some people just have “difficult personalities”, which creates problems for everyone around them. Problems occur when two people with discordant personalities are thrown together. Separating them is the best solution; otherwise you have to just tolerate the friction. Really difficult people must be counseled or replaced.
Roles and Responsibilities Lens
Corporate actions require clear and shared understandings of each person’s role. Everyone needs to know what is expected of them, and what they can expect of others. The organizational chart and job descriptions are the building blocks of successful action. Problems occur when there are misunderstandings of mutual responsibilities. Changes in the business environment typically require some reorganization or job clarification every few months.
Personal Power Lens
It is critical to “win” in any encounter. If you let someone else get the upper hand, then you have “lost” and only the winners will be survivors. Disagreement and failure are dangerous moments, since you might get the blame for what happened. Problems occur as a natural by product of competition and conflict. They are the “collateral damage” of passionate and engaged players. If you can't stand the heat, get out of the kitchen.
Hard Changes Lens
People are resistant to change; they would prefer to keep things as they are rather than change to even a better situation. Required changes often run afoul of an emotional adjustment period, during which most objections and obstacles are emotionally based, even if they are rationally presented. Such problems will eventually iron themselves out if you just give people a little time. And if you have a necessary change effort underway, it is important not to get misled by every complaint and concern that surfaces.
Quality Process Lens
Organizations are primarily horizontal work flows. The vertical imagery of the organizational chart blinds us to the more dominant structure of work processes. Problems occur when horizontal work processes are ignored and allowed to deteriorate due to ignorance of process design principles and failure to link and reward people correctly so they can explore process improvements easily.